Custom software for small business

Built for the way you work. Off-the-shelf tools each cover part of the job, and your team fills the gaps by hand.

What we build

Software written around your process: internal tools, portals, and integrations that no subscription offers, documented for whoever maintains it next.

The two systems below were built for the founder's own two businesses, ASaabForever and Denali Liquidation Group. Each point names where it runs.

Built for one business: Each is built for one business. Denali's is organized around the jobs people do: buying, listing, selling, shipping, and the money.
A screen for each role: At ASaabForever, staff sign in, and each role (admin, manager, staff, warehouse, lister, accounting, reporting) sees the screens for its job.
Connected: Both work with eBay and print shipping labels on a thermal printer through Veeqo. ASaabForever's also keeps its Shopify store in step.
Runs on its own: More than 30 scheduled jobs at ASaabForever and more than 20 at Denali keep each system current without anyone pressing a button.
Safe changes: Both try changes on a staging copy first. At Denali, a production release takes a backup and checks the system's health before it is done.
Backups and training: At Denali, a nightly encrypted backup goes offsite, and the daily operator has a written guide and a practice copy to learn on.

Process mapping
Application build
Integrations with your systems
Deployment to your hosting
Runbook and training

Running in production

ASaabForever

Saab parts, sold on eBay and Shopify

One operations hub for stock, listing, orders, shipping and profit, with eBay and Shopify following it.

ShippingEasy is fully retired. Labels have been bought and printed from the hub since July 2026, and 15,718 past shipments were carried over into its history.
More than 3,000 orders sit in one order history, about 230 of them shipped outside the US (as of September 20, 2026).

Disclosure: Drew Golub, the founder of Pinnacle Ethos, owns ASaabForever. We built this system for his own business.

Read the case study

Denali Liquidation Group

Commercial and industrial liquidation

One system that knows what the company owns, where it sits, what it cost, where it is listed and what it made.

In production since June 2026, replacing ShippingEasy as the system of record for inventory and shipping.
By the end of August 2026, 117 of the 341 live eBay listings had been created through the hub's own listing flow.

Disclosure: Drew Golub, the founder of Pinnacle Ethos, owns Denali Liquidation Group. We built this system for his own business.

Read the case study

How it works

Price: Fixed, in your written scope
Timeline: Set in the scope, before work starts
You own: Your data, accounts, and content
After launch: 30 days of support included

Questions

What does a build cost?

Every build gets a fixed price in the written scope, before any work starts. You know the number and what it covers before you commit.

Who owns the code and the data?

Your data, accounts, and content belong to your company from day one. The systems we build for you come with a perpetual license to run and change them in your business. We keep ownership of what we build, so it cannot be resold or repackaged, and we never reuse your data. If you want a specific feature to be yours alone, we can price it as an exclusive feature. Your written scope spells out which is which.

What happens after launch?

30 days of support are included with every build. If you want ongoing help after that, we can keep going on a monthly basis.

Do we have to replace the tools we already use?

Usually not. Most builds connect to what you already run, like your storefront, accounting, and CRM, and replace only the parts that are holding you back.

Where are you based?

Columbus, Ohio. We work with founder-led companies anywhere, by video and on site when it helps.

Your business

Want software built around how you work?

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