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Services

Executive dashboards

The business on one screen. Every number comes from a different export, and by the time it's assembled it's out of date.

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What we build

Dashboards that pull directly from the systems you already run and show the numbers you steer by, updated on their own.

Both systems below report their numbers from the same records they run on, for the founder's own two businesses. Each point names where it runs.

Profit by order and channel
At ASaabForever, profit by order and by channel, including estimated marketplace fees, with sales analytics and shipping margin.
Aging
At ASaabForever, an aging report shows slow movers and the value tied up in them.
Lot returns
At Denali, each lot gets a return scorecard when it sells through, and a bid calculator uses how past lots actually sold.
Reconciliation
At Denali, payout and sales tax reconciliation run in the same system.
Drift alerts
At Denali, a check every 10 minutes compares each listing across channels and flags price drift, quantity drift, and oversell risk.
  • Metric definitions
  • Data connections
  • Dashboard build
  • Access by role
  • Weekly summary

Running in production

ASaabForever

Saab parts, sold on eBay and Shopify

One operations hub for stock, listing, orders, shipping and profit, with eBay and Shopify following it.

  • More than 3,000 orders sit in one order history, about 230 of them shipped outside the US (as of September 20, 2026).

Disclosure: Drew Golub, the founder of Pinnacle Ethos, owns ASaabForever. We built this system for his own business.

Read the ASaabForever case study

How it works

Price
Fixed, in your written scope
Timeline
Set in the scope, before work starts
You own
Your data, accounts, and content
After launch
30 days of support included

Questions

What does a build cost?

Every build gets a fixed price in the written scope, before any work starts. You know the number and what it covers before you commit.

Who owns the code and the data?

Your data, accounts, and content belong to your company from day one. The systems we build for you come with a perpetual license to run and change them in your business. We keep ownership of what we build, so it cannot be resold or repackaged, and we never reuse your data. If you want a specific feature to be yours alone, we can price it as an exclusive feature. Your written scope spells out which is which.

What happens after launch?

30 days of support are included with every build. If you want ongoing help after that, we can keep going on a monthly basis.

Do we have to replace the tools we already use?

Usually not. Most builds connect to what you already run, like your storefront, accounting, and CRM, and replace only the parts that are holding you back.

Where are you based?

Columbus, Ohio. We work with founder-led companies anywhere, by video and on site when it helps.

Your business

Want the business on one screen?

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